Here’s Why Some of Your Favorite Celebrities Are Rocking Hot Pink Suits

These celebrities wear pink.

As part of the #VotingSuitsYou campaign, stars are donning bright pink suits to mobilize voter awareness for the 2024 presidential election. The initiative is a partnership between women’s clothing label Argent and Michelle Obama’s nonpartisan voting organization When We All Vote.

The heart of the campaign is Argent’s signature hot pink suit, which was introduced in 2020 and famously worn by Kerry Washington, America Ferrera, Mandy Moore, Sophia Bush, Katie Couric and more. This year, the brand has also introduced a gender-neutral “Ally” suit as well as gender-neutral T-shirts and crewneck sweatshirts, with a portion of proceeds from all sales going toward When We All Vote.

Pink-clad celebrities have begun popping up on social media feeds in support of #VotingSuitsYou.

Jessica Alba shared her look on Instagram, writing in the caption that she is “dressed in pink as a bold expression of our joy and our power — and we’re bringing this energy with us to the polls! 🩷 #VotingSuitsYou“

Alba continued, “Election Day is less than 40 days away, and voting is the moment. As a mama of three, my kids mean the world to me — and I vote to protect them. But not just my kids — all kids. Together, we have the power to create change, influence policy and protect the future of generations to come.”

Jamie Lee Curtis showed off her pink suit while holding a poster of Democratic nominee Kamala Harris. “FREEDOM IS POSSIBLE!” she wrote in the caption.

Scandal actor Tony Goldwyn paired his pink suit jacket with a black T-shirt, which, he shares in an Instagram video, is a way to show “solidarity with all the incredible women in my life.”

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In an Instagram post showing off her glam beauty look and hot pink top, Kristen Davis shared, “Do you have a plan to vote ? So many important issues are on the ballot this election that impact women and the future of our girls. Let’s make sure our voices are heard ! 🩷 @Argent @WhenWeAllVote“

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The campaign, which officially launched on Tuesday, Oct. 1, will include pink pop-ups at Argent’s Washington D.C. and New York City store locations. Per a press release, these events aim to “educate consumers on their mission, provide toolkits with necessary voter information, and offer an opportunity to give back to When We All Vote through purchasing from the #VotingSuitsYou collection.”